The 15:51 Method: A Simple Strategy To Stop Feeling Overwhelmed and Overworked
If you're a small business owner, solopreneur, or real estate professional who feels stuck and overwhelmed, you're not alone.
Long hours, nonstop tasks, and constant content creation can leave you feeling burned out and unproductive. Besides work like, you have home life. Being present for your spouse and kids. After-school activities. It can feel like you’re running on fumes.
But what if there was a straightforward framework that could significantly increase your revenue and reach, without adding more to your already full plate?
This is a highly efficient approach designed to significantly improve your productivity and amplify your marketing reach, all without overwhelming you.
Why Does 15:51 Method Work?
Macro Content Drives Value
A single, well-crafted macro piece not only establishes you as an authority in your field but also attracts quality leads. Spend your time on a content piece that can be dissected into smaller, actionable insights. The macro piece provides a solid base for the micro pieces, creating a cohesive narrative for your brand throughout the week.
Micro Content Builds Consistency
Five smaller pieces allow you to maintain a consistent presence. They keep your audience engaged and are more straightforward to produce. Quick tips, quotes, or a summary of your macro piece—these are quick wins that keep your brand at the top of mind for your audience.
Database Growth Equals Opportunity
Your network is your net worth. Each new contact represents a fresh opportunity for business. Even if a lead doesn't convert immediately, you're planting seeds for future harvest.
Sales Calls Drive Revenue
The ultimate goal of any business is to generate revenue. By aiming for at least one closed sales call or successful presentation a week, you create a pipeline that's continually filled with potential.
What Is the 15:51 Method?
The 15:51 Method is an incredibly straightforward strategy. Here’s how it breaks down:
Every week:
1 Macro Piece of Content: This is your in-depth, value-laden piece that showcases your expertise. Whether it's a well-researched blog post, a video tutorial, or a podcast episode, this content serves as the cornerstone for your weekly marketing efforts.
5 Micro Pieces of Content: Think of these as the supporting cast. These could be social media posts, quick tips, or even shorter videos that offer value but don't require as much time and effort as your macro piece.
5 New People in Your Database: Whether it's generating a lead or adding a newsletter subscriber, your goal is to continuously grow your network.
1 Sales Presentation or Face to Face: This is where the rubber meets the road. Your effort must translate into tangible business opportunities.
(Depending on your goals, your 51 could be daily or weekly)
How to Implement the 15:51 Method
Plan Ahead: Spend time at the beginning of the month to plan your macro pieces.
Reuse, Recycle: Create micro content that is an offshoot of your macro piece. This ensures consistency and reduces your workload. It doesn’t always have to be connected, but why not?
Network Smartly: Utilize social media, your existing network, and even your macro and micro content to drive people to sign up or start conversations with you. Strong, clear calls to action.
Ready Now, Later or Needs Help: When it comes to sales conversations don’t think about trying to close someone. Think about it as a discovery process with them. Who is ready now, who is ready later and who needs help getting ready?
Conclusion: Just Do It
Don't let the simplicity of the 15:51 Method fool you. Its power lies in its structured approach, focusing your energy where it counts most. If you're looking to escape the rut and put your business on the fast track to success, this is a non-negotiable strategy you must implement. The numbers don't lie; it's time to play the game by the 15:51 rule.
Sticking to the 15:51 formula week after week will work wonders. In just two months, you’ll have a solid content foundation, growing lead list, a full pipeline, and consistent revenue.
Focus your energy where it matters most. Don’t let another week go by without trying the simple yet powerful 15:51 method. Your business and your family will thank you!
Additional Resources
Stay Ahead With Just 3 Lead Indicators
Here’s 4 things you can do right now:
1. LEADS (GET TO 6 FIGURES): PROGRAMS & COURSES
2. LEVEL UP (GET 6 FIGURES+ ): COACHING
3. LEVEL UP ACCELERATOR: ONE DAY DEEP DIVE
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