Is the Real Estate Market down for you?

Real estate prices are probably fine, just less transactions to go around, right?

How you can at least maintain production right now?

And hopefully increase, because now is the time to rebound. We shifted and pivoted, and that’s fine. But now is the time to rebound and move forward.

Here are three real estate marketing campaigns that are working really well for us right now.

We have to first just get out of the shift - pivot mindset and realize it's a rebound or here's where it's at.

1. Audience Identifier

2. Listing promoter

3. Conversation Starter

Audience Identifier

Just ran this for my business partner and he got 80 leads.

Not the objective of this campaign.

The objective is to build a huge audience so we can re-target.

But if I'm gonna spend money and try to generate a lead, then might as well try to generate a lead while you’re at it. So I did this one as a conversion event.

The other thing to realize what we're trying to do with the Audience Identifier is because Facebook makes it incredibly hard to target anybody for real estate ads (and Google is going to be doing the same thing very soon and they're gonna get rid of zip codes, age and any sort of demographics.) is we need to have an audience we can target.

How do you actually target someone?

You build the audience first, using an Audience Identifier campaign, and then you start re-targeting.

The most important thing here is, it's going to come down to your messaging, photo and title.

And the other thing that is really important is you… The one thing that you can at least single out…

Do you want to build a buyer audience or seller audience?

Listing Promoter

I made an entire video where I walk you step by step on how we run Listing Promoter and you can watch this video to see the step by step.

Here's how we run our listing promoter.

We make a video and we re-target everyone who's watched 50% of the video.

That video is not typically a video where you can just show them about yourself alone, but the property should be the focus and highlight of the video.

Then, on the re-targeting video is the talking-head video where we give them the call to action and began to set an appointment and do a Conversation Starter campaign.

Conversation Starter

The Conversation Starter is towards the bottom of the funnel.

How do you move someone that has engaged in your page, engaged with your website or watched one of your videos?

It’s time to start a conversation with them.

And remember to the 2 Philosophies of Lead Conversion…

1. Conversion starts with Conversation

2. Lead generation is about telling your stories. Lead Conversion is about getting them to tell their story.

We want to start a conversation with them now.

It might be a phone call, or a messenger, or scheduling a conversation with us.

Once you have enough people in your audience, they're already engaged, now you’re ready to start your Conversation Starter Campaign.

The key to getting people wanting to take action and actually have this conversation is to be very specific about the problem that you're going to solve when they get on the phone with you or the zoom or they message you or whatever your preferred call-to-action.

Make sure to be very specific about the pain that they're currently suffering and the pledge that you're making to them that you'll solve for them once they have that appointment with you.

A lot of the Calls to Actions for these appointments are simply generic “let's just talk” or “let's chat”  - but ain't nobody got time for that in today's world. 

They want to know what result they’ll get after spending time with you. What outcome do they want to make it worth their time.

Those are the three campaigns.

I know it's tough out there right now for you and a lot of real estate agents. You have to be different with your strategy and tactics to make this work.

AND WHEN YOU’RE READY, HERE’S 3 WAYS I CAN HELP:

1. Get on my email list, get access to free training videos and resources. 

2. Join the private Facebook group - Real Estate Marketing and Productivity Tips 

3. Get the M.A.P. on how to work with me