Imagine a hot, sunny day. And dry.

Throat feeling like the Sahara Desert.

You're craving a cool, refreshing lemonade. Suddenly, you see some kids with signs on the corner of the street.

“Lemonade Stand!”

Arrows pointing up the street.

But, what if there wasn’t signs? What if the stand was only visible from if you’re standing right in front of it? What if people on the other side of the block, the next street over, or in the park across town couldn't see it?

That’s exactly what happens when you rely solely on one marketing platform. It's like putting your lemonade stand in one spot, no signage and hoping everyone finds it.

We live in a big world, full of people who could become your customers. But if they can't find you, they can't buy from you. For businesses, solopreneurs, real estate professionals, local enterprises, and coaches/advisors, it's important to have your lemonade stand (your business) in as many places as possible.

Don’t be a one-trick pony with your content marketing

Sticking to one platform is like being a one-trick pony in a circus. Sure, the pony is cute and its trick is fun, but after a while, the audience wants to see something new. When you only use one platform, you limit the number of people who can discover your business. Your potential customers are everywhere - on social media, reading blogs, watching videos, and more. They also exist off the internet. Yes, they are real life people. Why should your business be any different?

Marketing is not about showing off one trick, but about performing a full circus of delightful experiences for your potential customers. It's about being where they are, so they can find you. If you're not there, they'll find someone else who is. That's why using multiple platforms is key to the Bingo Card Method.

I get it.

I understand why you’d want to limit your platforms.

I even understand why marketers, coaches and agencies tell you to focus on one platform. It’s because they think that’s what you want to hear. Keep it simple right?

But it doesn’t serve you.

Being Ubiquitous

When it comes to successful marketing, a big part of our SUPERB Marketing Method is one word: Ubiquitous.

Being Ubiquitous or being present everywhere, is the lifeblood of an effective marketing strategy. Why? Because today's customers are everywhere. They're scrolling through social media feeds, they're reading blogs, they're watching videos, they're checking emails. The more places your business can be found, the more opportunities you have to connect with potential customers.

In marketing, ubiquity isn't about shouting the loudest; it's about being part of the conversation wherever your customers are. That's the true power of the Bingo Card Method - it's a tool to help you achieve this kind of ubiquity and maximize your reach in the vast landscape of content marketing.

The Bingo Card Method

Have you ever played Bingo? You have this card with a bunch of squares, and the goal is to get a line of numbers before anyone else.

In marketing, your Bingo card is the different platforms where your potential customers can find you. The more squares you have - that is, the more platforms you're on - the better chance you have of winning the game.

Some savvy players use multiple Bingo cards to increase their chances of winning. The same concept applies in marketing. Having a presence on several platforms allows your business to be found by a wider audience. Remember, people are different. Some prefer reading blogs, while others are hooked on social media. It's essential to cater to all these preferences to increase your chances of attracting potential customers.

If all you have is one square you will never win the game.

You’re waiting

and waiting

for your letter and number to be called.

But even if it is called, it’s only one square.

You need an entire line to win.

The World Isn’t Flat, and Neither Should Your Marketing Niche Be

The world isn't flat, and neither should your niche be! Many small businesses think that the narrower their niche, the better. It seems like common sense: If you only have to appeal to a small group of people, it should be easier to get their attention, right?

But here’s the twist. When your niche is too small, it's like trying to find a needle in a haystack. You might have the best product or service, but if there aren't enough people interested, it will be tough to grow. It's better to target a wider group - a stack of hay instead of just one needle.

Casting a Wider Net With Your Content Marketing

This doesn't mean you should aim to please everyone. That's like trying to catch every fish in the sea with a single pole. Instead, use a net. By casting a wider net, you increase your chances of catching more fish.

By targeting a larger niche, you increase your potential customer base. And with the Bingo Card Method, you can reach different types of customers on different platforms, making your business more successful.

Stay Clear of These Two Big Marketing Mistakes

Now let’s address the elephants in the room - two big marketing mistakes.

First, focusing only on one platform is like trying to catch fish with a single fishing pole. You might catch one or two, but you'll miss out on a whole ocean of potential customers. Instead, spread your presence across various platforms to reach a wider audience.

Second, niching down too small is like fishing in a puddle. Sure, you might catch something, but the chances are slim. Instead, aim for a larger but still specific audience. This way, you'll have a sea of potential customers, increasing your chances of making a successful catch.

Play Some Bingo

Remember, focusing only on one platform or narrowing down your niche too small is limiting your growth and reach.

Instead, maximize your reach by using the Bingo Card Method. You need to be in more than one place.

You can’t win Bingo with just the G55 square.

A prospect needs multiple impressions from your brand, multiple touch points of follow up. Just like winning at Bingo. Treat each platform as a square on your bingo card, fill as many as you can, and voila - you've increased your chances of winning the marketing game.

So, what's the next step?

Expand your marketing. If you’re already doing any content marketing it’s a matter of simply changing your distribution strategy.

If you're struggling or frustrated putting all your eggs into one basket... maybe you need to look at the Bingo Card Method moving forward.

Here’s 4 things you can do right now:

1. LEADS (GET TO 6 FIGURES): PROGRAMS & COURSES

2. LEVEL UP (GET 6 FIGURES+ ): COACHING

3. LEVEL UP ACCELERATOR: ONE DAY DEEP DIVE

4. LEVERAGE (TIME BACK FOR 6+, 7 FIGURES): LET DARIN DO IT

Maximizing Your Reach: Using the Bingo Card Method in Content Marketing