Content Marketing - Don't share your way in to poverty - Productivity Nugget #213

This is a #video I recorded of #Brian Clark, #aka Copyblogger responding to a question I asked him. My question was about lead conversion, asking for contact information online vs just giving it all away and hoping people will want your services.

Here is his response:

Don't #Share Your Way In To #Poverty

Are you giving away your information with out converting leads?

Do you have clear, concise Call-To-Actions on your website?

Do you know what your #target market wants and needs?

Do you know how to create desire in your #marketing, online and offline?

Or are you buying into the idea that it takes time to succeed online?

Buying into the idea that you have to just

• give away all your knowledge and expertise,
• blog every day,
• be patient for the next year
• and perhaps... #business will show up.

Buying those ideas is expensive. It might just cost you your business.

Don't share your way into poverty.