There is a lot of self-employed, #business owners and freelancers out there killing their business and... AND...

their personal lives.

I hope you are not one of them.

Want to know what these people are doing, that is killing their business and personal lives?

Maybe you are doing this too, but I hope not.

They are living the 50/90 #Rule.

When they should be living the 90/50 Rule.

I'll explain what these #rules are, and no, they are not the 80/20 rule. Nope. Not what I'm talking about here.

But first, let me share with you another problem.

If you are a #business owner, a real estate agent, you have to, please for the love of everything in the Universe, stop talking, bragging, celebrating #hours worked.

You get paid for results, not by the hour.

• "I work 60 hours a week!"
• "I work 80 hours a week!"
• "I'm on 24/7 for my clients!"

Stop bragging about hours worked, or start charging by the hour. Do one or the other, OK?

You are not punching a clock anymore. You don't get paid #time and half.

You don't have to try to impress your boss anymore. You are not climbing a corporate ladder, to get a promotion.

You are the boss!

Your clients don't care how many hours you work. Your clients want results.

No one cares about how many hours worked!

Well, someone cares. Your family cares. Working 80 hours a week is not cool. Stop acting like it is.

Remember, you get paid for results, not by the hour.

If you make this #mindset #shift, you will be miles and dollars ahead of your competition.

The 90/50 Rule

What I've observed with many #real estate agents, business owners and entrepreneurs is that they don't truly understand the difference between #productivity and just being busy.

Tim Ferriss, author of the 4 Hour Work Week says this about productivity,

"...our culture tends to reward personal sacrifice instead of personal productivity. Few people choose to measure the results of their actions and thus measure their contribution in time. More time equals more self-worth and more reinforcement from those above and around them."

Personal sacrifice instead of personal productivity...

More time equals more self-worth...

If you want to build the business you desire and live the life you deserve, change this mindset. Immediately!

Remember, you get paid for results, not by the hour.

The 90/50 Rule is about bringing #awareness to this epidemic of sacrificing time instead of looking at your productivity and results.

It is simple, yet effective.

Be at 90% #energy and effectiveness 50% of the time.

Most people are at 50% energy and effectiveness 90% of the time.

What does that mean exactly?

It means you are not present or on purpose. You are half there.

You are checking your favorite facebook group, your email, your twitter, your analytics, all at the same time, while you supposedly doing lead follow up. Or writing that blog post. Or sending out the newsletter. Your are multi-tasking. 50% energy.

And you do this the entire day, well at least 90% of it.

Always plugged in.

Always connected.

Never giving something the attention, the energy and focus it deserves. And I'm not just talking about tasks here, I'm also talking about people.

Doing things at 50% energy, 90% of the time leads to the #excessive hours. Stop this.

The 90/50 Rule shifts you back the other way.

Give a task, a project, a person 90% of yourself. Be there. Be present. Give it focus. Give it attention.

Why only 90%? Why not 100%?

Contrary to athletes belief, you can't give something 110%. You can't, in my opinion, even give it 100%.

Go try to drive your call at top speed, pedal to the floor, all day, every day. Your car will fall apart very fast.

I don't want this for you.

Don't push yourself so hard that you are on the verge of a melt down.

Give it 90%. That will give you some amazing results.

And....

Only 50% of the time of what you are currently doing now.

Working 12 hours a day? I bet you can get the same results in 6 hour if you get focused and give the IMPACTFUL things 90% of your energy and attention, instead of the 50% you are giving them now.

Afraid you can't get everything done if you start to follow the 90/50 Rule???

Good. You probably shouldn't be doing most the junk you are doing anyways. You do it because you are trying to fill in time you think you are supposed to be working. This is where the 80/20 rule comes in to play.

So, flip the script.

At the end of each day, ask yourself,

"Did I operate at 90% energy in 50% of the work day or was operating at 50% energy for 90% of the workday?"

If this seems like a tough concept to grasp, I hear you.

A big part of this is your mindset. Doing a shift from 50/90 to 90/50 is not easy, because like Tim Ferriss said, "our culture rewards personal sacrifice."

The next step is knowing what to prioritize.

After that it is knowing how to prioritize the important and eliminate the distractions and things that don't matter.

Take a look at your business and life and think about how it would look if you followed the 90/50 Rule.