Get More Clients in the Next 30 Days (and Every Month) with the Get Clients Engine
BONUS CONTENT: GET INSTANT ACCESS TO [THE GET MORE CLIENTS CHEAT SHEET]
Maybe you’re just launching or you're looking for more consistency.
“How can you get more clients in the next 30 days?” is the obvious question you should be asking yourself.
Having a getting clients every month strategy is critical because a consistent flow of clients is the lifeblood of any successful business, impacting growth, stability, and long-term success.
HERE IS THE PRIMARY PROBLEM ---
Small businesses, solopreneurs, real estate professionals, local businesses and coaches/advisors either...
Look for an EASY BUTTON.
They want to do a couple clicks and have an automated system that does everything for them...
OR
They overcomplicate everything with ridiculous funnels that look like a Fred Jones Monster Catching Trap.
If you're spending more time looking for the "System" than you are looking for Clients -- right there is your PRIMARY PROBLEM.
Let's dig deeper...
Here’s what you can expect to gain reading this article:
A step-by-step guide to setting up a sustainable client acquisition system.
Proven strategies to optimize and distribute your content for maximum reach and impact.
Techniques to continuously attract and convert high-quality leads into loyal clients.
To get more clients in the next 30 days and every month, use a system that involves identifying and having clarity about your ideal client, demonstrating credibility by sharing your Signature Solution, implementing multi-channel marketing, and continuously analyzing and optimizing your efforts.
Why Trying To Get More Clients Can Be So Frustrating
Common frustrations you’ll face getting more clients in the next 30 days and maintaining a steady flow of clients every month.
1. Low Lead Quality
One of the main frustrations is attracting leads that are not a good fit for your business.
Why It’s Frustrating:
Wasted Resources: Time and money spent on marketing efforts that attract poor-quality leads feel wasted when those leads don't convert into paying clients.
Demoralization: Consistently attracting low-quality leads can be demoralizing for your sales and marketing teams, affecting overall morale and productivity.
2. Inconsistent Lead Flow
Another common frustration is the inconsistent flow of leads. Some months you may see a surge in interest, while others are slow.
Why It’s Frustrating:
Unpredictable Revenue: Fluctuations in lead flow lead to unpredictable revenue streams, making it difficult to plan and grow your business.
Operational Challenges: Inconsistent lead flow can create challenges in managing your resources and staffing needs effectively.
Marketing Ineffectiveness: It can be frustrating to feel that your marketing efforts are hit-or-miss, leading to questions about what strategies are actually working.
3. Difficulty Standing Out
In a crowded market, differentiating your business from competitors is a major challenge.
Why It’s Frustrating:
Overlooked by Potential Clients: When your business doesn’t stand out, potential clients may overlook you in favor of more recognizable or seemingly better options.
Low Engagement: Generic branding and messaging can result in low engagement levels from your audience, making it harder to build a loyal client base.
Increased Competition: The struggle to differentiate can feel overwhelming when competitors seem to have stronger, more compelling brands and messages.
Understanding these frustrations is the first step toward overcoming them. By addressing low lead quality, ensuring a consistent lead flow, and finding ways to stand out in a crowded market, you can improve your client acquisition efforts and achieve sustained business growth.
Common Roadblocks to Getting More Clients
If you want to get more clients in the next 30 days and keep getting new ones every month, it’s important to know what can go wrong and what mistakes to avoid. Many self-employed and small businesses face challenges that stop them from finding new clients.
Here are three big problems that often get in the way.
1. Not Knowing Who Your Ideal Client Is
One big mistake is not knowing exactly who your ideal client is. If you don’t know who you want to reach, your marketing efforts can become too generic and ineffective.
Why It’s a Problem:
Wasting Resources: If you don’t know who you’re targeting, you spend time and money on marketing to people who aren’t interested in your services.
Low Conversion Rates: General marketing messages don’t connect with anyone specifically, leading to low engagement and fewer new clients.
2. Inconsistent Content Marketing
Another common problem is not being consistent with content marketing. Many businesses start strong but don’t keep up a regular content schedule, which leads to less interest and fewer leads.
Why It’s a Problem:
Loss of Audience Trust: When you don’t post regularly, your audience might lose interest and trust in your brand.
Missed Opportunities: If you don’t post often, you miss chances to capture leads and turn them into clients.
3. Poor Branding and Messaging
One significant obstacle that can prevent businesses from getting more clients is poor branding and messaging. If your brand doesn’t clearly communicate who you are and what you offer, potential clients may overlook your business entirely.
Why It’s a Problem:
Confused Audience: If your branding and messaging are unclear, potential clients might not understand what you do or how you can help them.
Low Engagement: A lack of strong, consistent messaging can lead to lower engagement from your audience, as they might not find your brand compelling or relatable.
Weak Market Positioning: Without clear branding, your business may struggle to stand out in a crowded market, making it difficult for potential clients to choose you over competitors.
Getting more clients in the next 30 days and keeping a steady flow of new clients every month takes a strategy that can be implemented quickly and then sustained.
By understanding common problems like not knowing who your ideal client is, and being inconsistent with content marketing, which leads to a poor presence, you can improve your efforts to find new clients. Recognizing these challenges is the first step to fixing them and helping your business grow and succeed.
What Getting More Clients Every Month Does For You
When solo-entrepreneurs and one person businesses that aim to get more clients in the next 30 days and maintain a steady stream of new clients every month a few things get better and easier.
1. High-Quality Leads
One of the top desires is to attract high-quality leads that are a perfect fit for your business.
Why It’s Desired:
Increased Conversion Rates: High-quality leads are more likely to convert into paying clients, improving overall sales efficiency.
Better Client Relationships: Engaging with leads who truly need and value your services leads to stronger, more fruitful client relationships.
Optimized Resource Allocation: Focusing on high-quality leads makes certain your marketing and sales resources are used effectively, leading to better ROI.
2. Consistent and Predictable Lead Flow
Businesses desire a consistent and predictable flow of leads to maintain steady growth and stability.
Why It’s Desired:
Revenue Stability: A steady stream of leads translates to predictable revenue, making it easier to plan and scale your business.
Operational Efficiency: Consistent lead flow allows for better management of resources, staffing, and operations.
Reduced Stress: Predictable lead flow reduces the stress and uncertainty associated with fluctuating business performance, allowing for more strategic long-term planning.
3. Strong Market Positioning
Another key desire is to achieve strong market positioning that makes the business stand out from competitors.
Why It’s Desired:
Brand Recognition: Strong market positioning enhances brand recognition, making it easier for potential clients to remember and choose your business.
Competitive Advantage: Clear differentiation from competitors provides a competitive advantage, attracting clients who resonate with your unique value proposition.
Client Trust and Loyalty: A well-positioned brand builds trust and loyalty among clients, leading to repeat business and positive word-of-mouth referrals.
By focusing on these primary wants and desires—high-quality leads, consistent lead flow, and strong market positioning—businesses can create a robust strategy for sustainable growth and client acquisition. Understanding and addressing these desires can significantly enhance your efforts to get more clients and achieve long-term success.
Three Mistakes or Myths in Getting More Clients
In the quest to get more clients in the next 30 days and maintain a steady stream of new clients every month, businesses often fall prey to common mistakes or myths that stifle their progress.
Here are three significant mistakes or myths:
1. "If You Build It, They Will Come" Myth
Many solo-entrepreneurs and one person businesses believe that simply having a great product or service is enough to attract clients.
Why It’s a Mistake/Myth:
Insufficient Marketing Effort: Relying solely on the quality of your product or service without actively marketing it can lead to disappointing results. Even the best offerings need effective promotion to reach potential clients.
Overlooking Engagement: Building a strong relationship with your audience requires ongoing engagement, not just a great product. Without this, clients might not even be aware of what you offer.
Missed Opportunities: This myth can lead to missed opportunities for growth and expansion as you fail to actively seek out and engage potential clients.
2. Thinking "All Leads Are Good Leads" Mistake
Another common myth is that all leads are valuable and worth pursuing.
Why It’s a Mistake/Myth:
Wasted Resources: Not all leads are created equal. Focusing on low-quality leads that are unlikely to convert can waste valuable time and resources that could be better spent on high-potential prospects.
Lower Conversion Rates: Pursuing poor-quality leads often results in low conversion rates, which can be demoralizing for your sales team and inefficient for your business.
Diluted Efforts: Spreading your efforts too thin by trying to engage with every lead can dilute your marketing and sales strategies, making them less effective overall.
3. "Social Media Alone Will Get Clients" Myth
Many businesses believe being active on social media is enough to drive a steady stream of new clients.
Why It’s a Mistake/Myth:
Over-Reliance on One Channel: While social media is an important tool, relying solely on it limits your reach and can be risky. Diversifying your marketing efforts across multiple channels is crucial for comprehensive client acquisition.
Inconsistent Results: Social media algorithms change frequently, affecting the visibility of your posts. This inconsistency can lead to unpredictable results and engagement levels.
Missing Authority: Authority in marketing is crucial because it establishes trust and credibility, positioning you as a go-to expert in your field. Many businesses miss this by posting frequently on social media without providing valuable, insightful content that showcases their expertise. Or not having it - thinking fake it until you make it will work.
Avoiding these common mistakes or myths is crucial for effective client acquisition. Believing that simply having a great product is enough, thinking all leads are worth pursuing, and not showing authority in the space can hinder your ability to get more clients and grow your business. By recognizing and addressing these myths, you can create a more strategic and effective approach to attract and retain clients consistently.
The Get Clients Every Month Engine
The Getting Clients Every Month Engine is a structured methodology designed to streamline your client acquisition process. Think of it as a well-oiled machine that consistently delivers high-quality leads that are primed for conversion. This engine encompasses a variety of strategies and tools that work together harmoniously to drive continuous growth. The key to its success lies in its systematic nature – each component is designed to feed into the next, creating a self-sustaining cycle of lead generation and client acquisition.
How Can I Attract More Clients Online?
40% of small businesses are profitable. Of the remaining 60%, half break even and half lose money.
86.3% of small business owners make less than $100k a year.
84% of small business owners report working more than 40 hours per week, with 19% working more than 60 hours per week.
Content Marketing Institute reports that content marketing has the potential to generate three times as many leads as traditional, outbound marketing.
Attracting more clients online requires more than just tactics. Successful client acquisition hinges on understanding who your ideal clients are, crafting the right message for them, and generously sharing your expertise.
Identifying Who the Right Clients Are
The first step is deeply understanding your ideal clients. This involves knowing their demographics, psychographics, behaviors, and pain points. Ask yourself: Who benefits most from my services? What problems do my offerings solve? By answering these questions, you create detailed client personas to guide your marketing efforts. Empathizing with your clients’ challenges helps you create content and messages that resonate deeply, fostering meaningful connections.
Having the Right Message for Them
Next, craft a message that clearly articulates the unique value you provide and how it addresses the specific needs of your target audience. Effective messaging is authentic and relatable, telling a story that clients can see themselves in. Your message should consistently convey your business values and mission across all online platforms, creating a cohesive and trustworthy brand image. The goal is to invite your audience into a relationship where they feel understood and valued, building the foundation for long-term trust.
Be Willing to Give Away Your Best Stuff
A crucial principle is the willingness to give away your best insights and knowledge for free. Providing value without expecting immediate returns demonstrates your authority and builds trust. When you generously share your expertise, people are more likely to engage with and eventually purchase from you. This approach positions you as a thought leader and attracts clients who value quality and are willing to invest in your services.
The 5-Steps To Getting More Clients Clients Using The Get Clients Engine
When you're unsure where to start, feel overwhelmed, or crave consistency in your client acquisition efforts, the "Get Clients Engine" offers an ideal solution. This structured approach simplifies the complex process of content marketing and lead generation.
Starting with the Get Clients Engine provides clarity and direction. It breaks down the client acquisition process into five clear, actionable steps, eliminating guesswork and reducing stress. By following these steps, you create a roadmap that guides your marketing efforts, ensuring that you focus on activities that yield the best results and building momentum each month.
Getting clients every month becomes easier and easier.
Instead of sporadic, uncoordinated attempts to gain clients, you implement a repeatable system that brings perpetual opportunities with potential clients. This consistency builds momentum, leading to steady growth over time.
The 5-Steps To Using Getting Clients Every Month Engine helps you stay organized and focused. It covers every critical aspect of client acquisition, from identifying your ideal client to optimizing your marketing strategies. This holistic view makes sure there are no cracks for things to slip, providing a complete framework for success.
This content marketing and lead generation method is an excellent starting point for anyone looking to streamline their client acquisition process, reduce overwhelm, and achieve consistent, sustainable growth.
1. Creating Content Marketing To Get New Clients
Creating content marketing to get new clients involves regularly sharing valuable information that spotlights your expertise and attracts potential clients. This is not just random ideas you have or things you are currently passionate about. You have to be strategic and thoughtful.
Here are the key types of content to create and release every 7-10 days:
WEEK 1 - Signature Solution Content Piece
Start with a Signature Solution content piece. This is a detailed explanation of your unique method or approach. Whether through video, text, or podcast, explain how you solve a specific problem and what makes your method different from others. This piece should highlight the benefits of your approach and why it's the best choice for potential clients. For example, if you offer a unique marketing strategy, describe the protocols, the tools you use, principles and the overall philosophy. If your offer differs from others, focus on why your style of offer is a better solution.
WEEK 2 - P.O.O.R. Content Piece
Next, create a P.O.O.R. content piece. This stands for Problem, Objection, Obstacle, or Roadblock. In this content, address common issues that might prevent your clients from implementing your solutions. Discuss potential problems they might face, objections they might have, obstacles in their path, and roadblocks that could prevent their success. By acknowledging these challenges and offering solutions, you build trust and show that you understand their concerns.
WEEK 3 - FAQ or SAQ Piece
Then, create an FAQ or SAQ content piece. FAQs are Frequently Asked Questions, while SAQs are Should Ask Questions—things your clients should be asking but might not know to ask. This content helps address common inquiries and provide valuable insights that guide your audience. For exsmple, if clients often ask about the timeline for seeing results, answer this in your FAQ. For an SAQ, you might address a question like, "What should I do if I don’t see immediate results?" This helps manage expectations and provides clarity.
BONUS/WEEK 4 - Case Study, Proof Piece
Finally, for bonus points, or if you have the resources, create a Case Study or Proof Piece. This content showcases a real-life example of how your method has worked successfully. Detail a specific client’s journey, the challenges they faced, how you helped them, and the results they achieved. This serves as powerful proof of your expertise and effectiveness, encouraging potential clients to trust you and your services.
By consistently creating and sharing these types of content, you not only educate and engage your audience but also build a strong foundation of trust and credibility. This systematic approach to content marketing will help you attract and convert new clients regularly.
2. Optimizing Content Marketing To Generate Leads
Optimizing your content marketing to generate leads involves strategically placing Calls to Action (CTAs) and implementing a robust onboarding email series. These elements guide potential clients through your content and towards becoming paying customers.
Sure it’s nice to post some content out there and hope people find it, consume it and reach out to you. But that’s not reality. You wouldn’t want to go fishing out some bait.
Calls to Action (CTAs)
CTAs are crucial for converting visitors into leads. Here’s where to place them for maximum impact:
1. Top of Post/Video/Audio: Start with a Bonus Invite. This CTA encourages your audience to engage further by offering an immediate value upgrade, such as a free resource or exclusive content. Placing this at the top captures the interest of those who may not read or watch until the end.
2. Middle of Post/Video/Audio: Include another Bonus Invite midway through your content. By this point, your audience is already engaged and more likely to consider an offer that provides additional value. Reinforce the benefits and make it easy for them to take the next step.
3. Bottom of Post/Video/Audio: End with multiple CTAs:
-1. Read/Listen/Watch More Link: Encourage your audience to explore more of your content, keeping them engaged with your brand.
- 2. Upgrade Invite: A final reminder to take advantage of your free offer or resource.
- 3. Offer Invite: Present a direct invitation to purchase your product or service, leveraging the interest built throughout your content.
Onboarding Email Series
Once you capture leads with your CTAs, nurture them through an onboarding email series. This sequence helps build trust and moves prospects closer to becoming clients.
1. First Email: Delivering the Bonus Content: Send an email immediately after they sign up, delivering the promised bonus content, such as a checklist, cheat sheet, or worksheet. This email should express gratitude, showing your excitement and working to get them excited, setting the stage for what’s to come.
2. Second Email: #1 Question: Address the most common question your clients ask. This shows you understand their needs and are prepared to provide valuable insights.
3. Third Email: #1 Problem: Discuss the biggest problem your clients face and how your solution addresses it. This helps position your offering as the ideal solution.
4. Fourth Email: #1 Aspiration: Tap into the aspirations of your audience. Share how your product or service can help them achieve their goals and dreams.
5. Fifth Email: Asking If They Want Your Help: Directly ask if they want your help. This email should include a clear CTA for a consultation, demo, or purchase, making it easy for them to say yes.
By strategically placing CTAs and implementing a well-thought-out onboarding email series, you can significantly incrase your lead generation efforts. You’re not just generating leads. You’re building an audience and working to actually convert them to clients or customers. These steps guarantee your audience remains engaged, informed, and ready to take the next step with your business.
3. Distributing Content Marketing To Get Your New Clients
Post and hope.
That is the strategy most use with their content marketing strategy.
They post and hope their Ideal Client finds it. When that doesn’t happen, they go back to creating more content. It becomes a cycle of constantly churning out more and more content. Hoping some day it will get found.
What if instead, you focused on marketing your content, not just content marketing.
Effective distribution of your content marketing is key to reaching and engaging with potential clients.
Here are four essential steps to get your content in front of the right audience and generates the leads you need.
1. POST: Platforms of Your Choice
The first step in distributing your content is to post it on platforms where your target audience spends their time. Selecting the right platforms depends on your business type and where your ideal clients are most active.
For B2B businesses, platforms like LinkedIn, industry-specific forums, and professional blogs are ideal. LinkedIn is particularly effective for networking and sharing content with professionals who might be interested in your services.
For B2C businesses, social media platforms like Facebook, Instagram, and YouTube are excellent for reaching a broad audience. Facebook and Instagram are great for visual content and engaging with consumers through posts, stories, and ads. YouTube is perfect for video content, tutorials, and building a subscriber base.
2. SHARE WITH DREAM 100/TARGET 1000
Once your content is posted, the next step is to share it with your DREAM 100 or TARGET 1000.
DREAM 100 (B2B): The Dream 100 was invented by Chet Holmes for billionaire Charlie Munger, Warren Buffet’s partner in Berkshire Hathaway. This strategy involves identifying and focusing on 100 key prospects or influencers in your industry who can have a significant impact on your business. These might be decision-makers at large companies, influential bloggers, or industry leaders. Sharing your content with this select group can open doors to valuable partnerships, referrals, and direct business opportunities. Personalized outreach and engagement with this group can amplify your reach and credibility within the industry.
TARGET 1000 (B2C): For consumer-focused businesses, the TARGET 1000 approach involves reaching out to a broader but still targeted audience of 1000 potential clients. This group might include loyal followers on social media, email subscribers, and people who have shown interest in similar products or services. Also, focusing on local clients is crucial, as proximity can significantly influence business success.
For example, research shows that nearly 80% of a chiropractor’s business comes from customers within a five-mile radius of their location. This proximity-based approach focuses your marketing efforts on the target most likely to visit your practice due to convenience and familiarity (Mail King USA) (Postalytics).
Brian Beers, owner of several Midas Touch franchises, says he gets an $18 to $1 ROI by mailing out to the 5,000 closest homes.
Targeting isn’t only about proximity. The point is you have to have a target to aim for.
3. SHARE WITH CONNECTED 150
The next step is to share your content with your CONNECTED 150. This group includes your core clientele, past clients, referral partners, and close business contacts. These individuals are already familiar with your brand and are more likely to engage with and share your content.
Core Clientele: Your current clients are your most engaged audience. Sharing valuable content with them keeps them informed and reinforces your relationship.
Past Clients: Re-engage past clients by sharing content that highlights new developments, products, or services. This can spark renewed interest and encourage repeat business.
Referral Partners: Sharing your content with referral partners helps them stay updated on your offerings and better positioned to refer new clients to you.
Close Business Contacts: This group includes industry colleagues, mentors, and collaborators who can help spread your content to a broader audience.
Regularly engaging with your CONNECTED 150 ensures your content is seen by a supportive network that can amplify your reach through word-of-mouth and social sharing.
4. AMPLIFY: Paid Ads
Finally, to maximize your content's reach, consider amplifying it through paid ads and boosting.
Paid Ads: Platforms like Facebook, Instagram, LinkedIn, and Google offer robust advertising options that allow you to target specific demographics, interests, and behaviors. Investing in paid ads ensures your content reaches a wider audience beyond your organic reach.
Boosting: Boosting your posts on social media platforms is a cost-effective way to increase visibility. By boosting high-performing content, you can reach more people who are likely to engage with your brand.
Remarketing: Use remarketing strategies to target individuals who have previously interacted with your content or visited your website. This keeps your brand top-of-mind and encourages them to take the next step.
Analytics and Adjustment: Regularly monitor the performance of your paid campaigns and adjust your strategies based on the data. This helps in optimizing your ad spend and maximizing ROI.
Coffee A Day
What we do in our business and what I coach is called the Coffee a Day Budget.
Would you spend money on a coffee every day if you were meeting a client, past client or new prospect?
$5 a day on ad spend.
That's it.
$5.
With the typical cost of ads being $10 per 1000-person reach, you'll be in front of 500 people a day for just $5.
By following these four steps—posting on the right platforms, sharing with your DREAM 100/TARGET 1000, engaging with your CONNECTED 150, and amplifying through paid ads and boosting—you can effectively distribute your content to attract new clients and grow your business. This structured approach ensures your content reaches the right audience, engages potential clients, and drives consistent growth.
4. Duplicating Your Content Marketing To Have More Content To Get Clients
One powerful strategy to maximize your content marketing efforts is by turning your macro-content into micro-content.
This approach, what I call the "Triple-A Approach," involves breaking down larger, in-depth pieces of content into smaller, more digestible formats that can be distributed across various platforms.
This not only extends the life of your content but also helps you reach a broader audience.
Macro Content to Micro Content
Macro content refers to in-depth, long-form pieces such as blog posts, videos, and podcasts. These are comprehensive and provide detailed information or insights on a particular topic. For example, a 30-minute podcast episode discussing a specific industry trend or a 1,500-word blog post explaining a complex concept.
Micro content, on the other hand, consists of shorter, easily consumable pieces that can be derived from your macro-content. This includes social media posts, short videos, infographics, quotes, and snippets that highlight key points from the macro-content. By creating micro-content, you can keep your audience engaged and continually drive traffic back to your more comprehensive content.
Implementation Strategy
To implement this approach, follow these steps:
1. Identify Key Points: Extract the main points, quotes, statistics, and insights from your macro content. These will serve as the foundation for your micro content.
2. Choose the Right Platforms: Decide where to distribute your micro content based on where your audience is most active. Instagram, Facebook, Twitter, LinkedIn, and TikTok each have unique formats and audience behaviors.
3. Create a Content Calendar: Plan your micro content distribution by scheduling posts regularly. This gives you a consistent presence and keeps your audience engaged over time.
4. Repurpose Creatively: Think creatively about how to repurpose your content. A single blog post can be turned into multiple social media posts, an infographic, a series of short videos, and more.
5. Track and Adjust: Monitor the performance of your micro content. Use analytics to see what resonates most with your audience and adjust your strategy accordingly.
By duplicating your content marketing efforts, you can maximize the reach and impact of your content. This strategy not only saves time and resources but also brings a consistent flow of engaging content that attracts and retains clients.
5. Promoting Content Marketing To Get More Clients
Now it’s time to go back to another round of promoting. You already know about the Coffee a Day budget, and the same philosophy applies. The big idea here is to leverage small, consistent investments to amplify your small, consistent content.
Philosophy: Consistent, Small-Scale Investment
The core philosophy is small, consistent investments in promoting your micro content can bring significant returns. This approach is both cost-effective and scalable, allowing you to continuously engage with your audience without overwhelming your budget. By regularly promoting content, you maintain a constant presence in your audience’s minds, building familiarity and trust over time.
Principles of Effective Content Promotion
Targeted Audience: Focus on reaching a specific, well-defined audience. Understanding your ideal client and their behavior helps in creating targeted ads that resonate. The goal is to connect with people who are most likely to be interested in your services, thereby maximizing the efficiency of your ad spend.
Eye-popping-scroll-stopping Messaging: Even if you’re using video, the title, headline, thumbnail, etc. all matter. To get engagement on your content, your content needs to engage.
Consistency: Regularly promote your content to keep your audience engaged. Consistent promotion helps in maintaining a steady flow of traffic and engagement. It’s better to run small ads consistently rather than spending a large amount sporadically.
Testing and Optimization: Continuously test different ad creatives and messages to see what works best. Use data to refine your approach, ensuring that your ads are as effective as possible. Optimization is key to improving performance and getting the most out of your budget.
Engagement Focus: Aim for engagement rather than just impressions. Ads should encourage viewers to take action, whether it’s clicking a link, sharing the content, commenting or private message.
By adhering to these principles, you can effectively promote your content and attract more clients. The focus is on creating value, maintaining consistency, and continuously optimizing your efforts to ensure sustained growth and engagement.
Conclusion
Building a consistent and effective client acquisition strategy can seem overwhelming, but with the right approach, it's entirely achievable. The "Get Clients Every Month Engine" provides a structured, systematic way to attract, engage, and convert potential clients, ensuring steady growth and long-term success.
We began by exploring the 5-steps of the Get Clients Engine, which offers a clear roadmap for anyone feeling overwhelmed or unsure where to start. This foundation helps you stay organized and focused, making the complex process of client acquisition manageable and effective.
Creating compelling content is crucial in this strategy. By developing Signature Solution pieces, addressing Problems, Objections, Obstacles, and Roadblocks (P.O.O.R.), answering Frequently Asked Questions (FAQ) or Should Ask Questions (SAQ), and providing Case Studies as proof, you consistently offer value that attracts and engages your target audience.
Optimizing your content to generate leads involves strategically placing Calls to Action (CTAs) and implementing a well-thought-out onboarding email series. These elements guide potential clients through your content and towards becoming loyal customers.
Distributing your content effectively is key to reaching the right audience. By posting on the right platforms, sharing with your DREAM 100 or TARGET 1000, engaging with your CONNECTED 150, and amplifying your reach through paid ads and boosting, you assure your content is seen by those who matter most.
Duplicating your content marketing efforts by turning macro pieces into micro content maximizes your reach and engagement. This approach, guided by the Triple-A principles of Attention, Affinity, and Authority, helps maintain a steady flow of high-quality content that keeps your audience interested and engaged.
Finally, promoting your content through boosting and ads impacts how it reaches a wider audience, further amplifying your efforts. Combining organic and paid strategies creates a balanced approach that leverages the strengths of both, leading to sustained growth.
By following the steps outlined in this guide, you can streamline your client acquisition process, reduce overwhelm, and achieve consistent, sustainable growth. Embrace these principles, and you'll be well on your way to building a thriving business with a steady stream of new clients.
Don't have time to create and implement your Get Clients Engine?
If you’re not sure where to start, but you want to get clients every month this method is the best place to start.
If you want help creating and implementing this strategy in your business - let’s chat to see the best way to get this done.
Here’s 3 things you can do right now:
1. READ ABOUT THE 15:51 Method: Lead Generation and Content Creation Without Overwhelm
2. DOWNLOAD THE DAILY LEADS/WEEKLY APPOINTMENTS GUIDE: INSTANT ACCESS
3. SCHEDULE A LEVEL UP ACCELERATOR: ONE DAY DEEP DIVE