"Who said it is just as important as what is being said." - Darin Persinger

#Who cares about what advice Seth Godin has to say about buying a house?

In this Productivity Nugget, I talk about the #blog that #Seth Godin wrote. #Seth gave a 10 step list on how to buy a house. Now I've read many of his books and am a frequent read of his blog, but I had to wonder, what does Seth Godin know about buying a house?

Should Seth Godin be giving advice about real estate?

The answer to that question doesn't really matter.

What matters is that Seth is an #authority. When #he says something it has context. He has past success to leverage his message and get people to listen. In the Productivity Nugget video, I share the problem with this is that, in some people's eyes, he probably has more authority on #real estate now than you do.

I bet you don't a best selling book. So he has you trumped there.

So, are you writing a #real estate blog?

Or doing a video blog?

Who said it is just as important as what is being said.

Information is flying at us at an alarming rate. There is a lot of noise out there. So we use context to filter that noise and all that information. Trust matters. That's why relationships matter in #real estate sales, but someone liking you is not enough. They have to look at you as an authority on #real estate. They have to believe you have knowledge and information to share.

So are you becoming the go to Authority in your local real estate market?