A lot of coaches, speakers and trainers say you have to be celebrity to be successful. And they will show you how to become that celebrity in your social circle. The reality is being an authority does you no good if people don't feel you are approachable. Being a celebrity does you no good if people don't feel you are credible.

I don't take political or business or relationship advice from Ben Affleck. But he's a celebrity.

Sure things are changing with technology and the online, but the rules aren't changing.

What Dale Carnegie said 80 years ago is still true.

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” - Dale Carnegie, How to Win Friends & Influence People

Stop trying so damn hard to get people interested in you. It reeks of desperation and insecurity. Get interested in other people.

Stop trying to use social media to become a celebrity.

Stop trying to figure out how to game the new timeline feature to showcase your awesomeness of being a Realtor.

Start using the info that others are providing to show your interest in them.

Start going to other peoples walls and profile. Stop trying to get people on to yours.

And if you want to know more about why shouldn't focus on celebrity status in your business read (Being Popular Doesn’t Make You Successful)

Oh, one last thought about the way you approach your business development online. If you believe that real estate and sales is about relationships. Not just the buddy/buddy kind but professional relationships, keep this in mind.

"A shallow person will have only shallow relationships." Daisaku Ikeda