Yesterday you got #the 2 reasons why a prospects does or doesn't. Today, I want to go deeper with the idea of creating #curiosity or a compelling message.

A favorite TV show of mine back in the day was Alias.

It starred Jennifer Garner and was created by J.J. Abrams.

J.J. also created the TV show #Lost. Lost had an obsessed cult like following.

J.J. also rebooted the movie Star Trek.

On #Netflix the other night, I watched his movie #Super 8. It's a movie about some kids making a #zombie movie while some other things are happening around their town.

Might be the #reason I wrote about Zombies last week.

J.J. gave a great TED Talk about a #mystery box and the magic of mystery.

Check it out... and see how you can apply it to your marketing and your storytelling.