"What is the most important thing we should be talking about today?"

I ask that question or some variation of it to all of my 1 to 1 coaching clients, during almost every conversation.

"Time #management."

That was the response of a coaching client of mine.

"I'm struggling with time management #Darin." He said.

Would you like to hear what I shared with him?

One of the first things we talked about was his language.

I told him to "Stop using the phrase 'time management'."

I know. I know. You've probably seen on the website me using the word time management. You are probably thinking, "Take your own advice Darin, if you think that way."

Well, I'm taking some of my own advice. My marketing advice.

Such as, join the conversation the prospect is having in their head sell them what the want, give them what they need... But I digress....

I will share more about marketing next week... but for now back to 'Time Management'.

I told him to "Stop using the phrase 'time management'."

The reason why... You can not manage time. Time is constant. It is the same. Over and over again.

The same 60 seconds in a minute. The same 60 minutes in an hour.

You can't speed it up. You can't slow it down. Time can not be managed.

And it's kind of a victim mentality to blame time or your lack of time managed.

In fact, TIm Ferriss says, "Lack of time is actually lack of priorities." Chew on that.

Instead of focusing on time, focus on what you can control. Your activity.

And just as I told this coaching client, I will tell you now.

Use the phrase '#Activity Management' instead of 'Time Management'."

Check out the difference this makes: At the end of the day, when you don't get the things done that could have made an impact on your business and in your world, instead of saying, "Oh, I didn't manage my time well." you say, "Oh, I didn't manage my activities well."

The latter is a bit more painful to say, huh?

GOOD!!!  It's supposed to be!

Or instead of saying, "I have a 'Time Management' problem," you now have to say, "I have an 'Activity Management' problem."

Stings a bit doesn't it?

Start being focused on 'Activity', not so much on 'Time'.

Stay Productive | Keep Focused | Be Consistent

-- #Darin Persinger