It’s Not a Time Management Issue—It’s an Information Management Issue
Most solopreneurs think they have a time management problem.
They don’t.
They have an information management problem.
They’re drowning in content—podcasts, newsletters, YouTube videos, social media threads—all in the name of “learning” or “staying informed.”
But instead of making progress, they’re stuck in a loop.
Consuming.
Scrolling.
Absorbing endless information with no clear direction.
It’s not that you don’t have enough time. It’s that too much of your time is spent on low-value content that does nothing for your business.
The Hidden Cost of Consuming Too Much Content
Every piece of content demands mental energy. Even if you think you’re just skimming. Even if you’re passively listening to that business podcast while doing dishes.
Your brain is processing information constantly. And most of it? Completely unnecessary.
Here’s what happens when you consume too much low-value content:
You waste time on information that doesn’t apply to you. You hear advice meant for beginners when you’re already advanced. Or you consume high-level strategies when you haven’t even mastered the basics.
You feel overwhelmed by conflicting advice. One expert says short-form video is the key to success. Another says long-form content is the way to go. You spend hours trying to decode what’s “right” instead of taking action.
You mistake learning for progress. Watching another tutorial or reading another book feels productive. But if you’re not applying what you learn, it’s just glorified procrastination.
You struggle to execute. Too much input = decision paralysis. Instead of implementing a strategy, you hesitate, second-guess, and wait for more information.
The result? You stay busy but get nowhere.
The Cold Hard Reality: You Don’t Need More Information—You Need Better Filtering
The solution isn’t to quit learning altogether. It’s to become ruthless about what you consume.
Most people don’t have a strategy for content intake. They open YouTube, scroll Twitter, or dive into a new book without any filter. They take in whatever looks interesting at the moment.
That’s the problem.
To manage your time better, you must manage your information intake better.
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How to Stop Drowning in Low-Value Content
1. Stop Consuming “Just in Case” Content
Not everything is relevant to you right now. But people consume information “just in case” they need it later. The problem? By the time you do need it, you’ll have forgotten it.
Instead, switch to “just in time” learning—only consume information when you’re about to apply it.
Before reading, watching, or listening to something, ask yourself:
✔ Do I need this information for something I’m working on right now?
✔ Will this help me solve a current problem?
✔ Am I ready to take action on this today?
If not, skip it.
2. Set Strict Limits on Content Intake
You don’t need to keep up with every expert, every strategy, or every trend. Pick a few high-value sources and ignore the rest.
Try these:
1-2 trusted experts in your industry. No need to follow 20 different opinions.
A content cap (e.g., 30 minutes per day of intentional learning).
A “content fast” for a week—only focus on execution, no new content intake. (If that’s too much, start with a day.)
3. Create an “Action or Archive” Rule
If a piece of content doesn’t lead to action, it’s just noise.
Every time you read, listen, or watch something, make a decision:
Actionable? Apply it immediately. No “saving for later.”
Not relevant? Archive or delete it. Move on.
Most people let content pile up—saved videos, bookmarked articles, digital notes full of “great ideas.” But if you’re not revisiting them, they’re just digital clutter.
4. Replace Consumption with Execution
For every hour of consuming, spend two hours executing.
Read an article on email marketing? Implement one tip in your next email.
Watch a tutorial on video content? Film something today.
If you’re not executing, you’re just collecting information with no real-world impact.
Less Information = More Progress
It’s not about having more time. It’s about spending less time on things that don’t move you forward.
The less junk content you consume, the more clarity you’ll have. The less conflicting advice you absorb, the more confident you’ll be in your own decisions.
Filter ruthlessly. Execute more. And watch how much more progress you make with the time you already have.
4 Things You Can Do Now, When You’re Ready…
1) Read the article Solopreneur Tips For Freedom: Build a Real One-Person Business, Not Just a Hustle - Click Here
2) Join the Show Up Newsletter boost your business and balance your life. You'll get actionable tips to leverage content marketing, simplify conversion, and master productivity. Join here for FREE
3) Join The Yacht Club - create a smoother business. Consistently Grow Your Business WITHOUT Complex Funnels, Lead Chasing, or Managing a Team Who Doesn’t Care. Only $1 to start and then $29/month. Cancel anytime.
4) Work with me Privately: If you’ve tried courses, group coaching, or even 1-to-1 programs with no results, you’re not alone. The missing piece is not your effort—it’s the process. And the coaching process can’t be a one size fits all. Work with my 1 to 1 to increase your productivity, your revenue and your peace of mind. Click here