How to Create High-Converting Website Content, Get Traffic & Get Links (Cascade Content Method)

Written By Darin Persinger

Content marketing is not just about creating random blog posts; it's about crafting high-converting website content that builds links and drives website traffic.

In the ever-competitive digital landscape, getting attention is critical.

That's where the Cascade Content Method comes into play.

By focusing on three primary content areas –

  • LinkWorthy Posts

  • Answers Articles, and

  • Guide Articles

– you can create a content strategy that not only helps your audience but also generates

  • traffic,

  • links, and

  • leads for your business.

This comprehensive guide will walk you through the process of creating Cascade Content and how you can leverage it for success.

We use this content marketing method to directly generate 10 real estate buyer leads a week on average. Just this method.

This doesn’t include our paid ads, social media or referral generation.

Introduction To The Cascade Content Method

The Cascade Content Method is a systematic approach to content marketing that helps in link building, SEO, getting traffic and lead generation. It targets three specific article types to maximize conversion rates and boost SEO. The main components include:

  • LinkWorthy Posts: Created for other creators in your industry, not your audience, aiming at getting links.

  • Answers Article: Designed to answer FAQs or questions in the "People also ask" section on Google, typically 700-1000 words.

  • Guide Article: A detailed how-to guide or step-by-step explanation, ranging from 1500-3000 words.

The Cascade Content Method

LinkWorthy Articles are at the top, Answer Articles down the long side, and Guide Articles at the bottom or foundation. This triangular model represents the strategic alignment of your content marketing.

Now, let's break down the different aspects of Cascade Content.

Understanding LinkWorthy Content

LinkWorthy content is at the peak of Cascade Content. It's tailored for industry experts, and other creators. Not your primary audience. Here’s how to create it:

  • Identify Industry Trends: Engage with current industry trends that appeal to other creators.

  • Offer Unique Insights: Your insights should be fresh, attracting backlinks from other websites.

  • High Quality: Ensure that it is well-researched and well-written to be considered link-worthy.

Crafting Answers Article

The Answers Article serves as the support for your strategy, answering FAQs and brief queries.

  • Research FAQs: Identify frequently asked questions in your niche.

  • Concise & Relevant: Keep it between 700-1000 words, focusing on answering the question directly.

  • Do some digging into “People Also Ask” on Google

The foundation of the Cascade Content strategy is Guide Articles, rich in details and insights.

  • Choose a Topic: Focus on how-to guides or X-step procedures that resonate with your audience.

  • In-depth Analysis: Provide a comprehensive explanation, usually between 1500-3000 words.

Examples of Guide Articles:

How To Generate Real Estate Leads 

How Often Should You Send Marketing Emails? 

Moving To & Living In Post Falls The Ultimate Guide

Moving To & Living In Coeur d'Alene, Idaho

The Pros and Cons of Buying Real Estate Leads

Investing In A Short Term Rental (Is It Better Than Long Term Real Estate Investing?)

Link Building with Cascade Content

Utilize the authority from LinkWorthy to link down to your Answers and Guide posts. This promotes internal link building and enhances SEO.

The reality is your best converting articles are probably not going to be your best link getting articles. The content is different, the style of the article is different, even the audience is different.

If you’re a real estate agent, how many first time home buyers are blogging about their experience and then looking to link to you?

But could you write an article about what value and importance mortgage lenders play in the real estate transaction, so lenders link to you?

Improving Conversion Rate Through Cascade Content

By implementing the Cascade Content strategy, you're not only targeting links but also improving the conversion rate. High-quality content leads to trust and increased lead generation.

Attracting visitors isn't enough; converting them into leads or customers is what ultimately matters. The Cascade Content method, with its unique structure of LinkWorthy, Answers, and Guide articles, plays a significant role in enhancing conversion rates.

Here's how:

1. Building Trust with Quality Content

Trust is the foundation of any successful conversion. By providing valuable, high-quality content through Answers and Guide Articles, you show your audience that you understand their needs and concerns.

When visitors see that you're offering expert insights and well-researched information, their trust in your brand grows. Trust, in turn, makes them more likely to take desired actions, such as signing up for a newsletter or scheduling an appointment or making a purchase.

2. Targeted Content for Different Stages of the Buyer's Journey

The Cascade Content method aligns with different stages of the buyer's journey:

  • LinkWorthy Content: Appeals to industry influencers, building your authority.

  • Answers Article: Engages those in the awareness or consideration stage, looking for quick solutions.

  • Guide Article: Targets visitors in the decision stage, offering in-depth guidance.

By catering to various audience needs, you improve the chances of converting visitors at each stage of their journey.

3. Effective Call-to-Action (CTA) Placement

Strategic placement of CTAs within your LinkWorthy, Answers, and Guide articles encourages the visitor to take action. By seamlessly integrating CTAs with the content, rather than forcing them, you create a natural pathway towards conversion.

4. Personalization and Relevance

By focusing on content that answers real questions (Answers Article) and provides comprehensive solutions (Guide Article), you ensure relevance. Personalizing this content to suit your audience's specific needs creates a connection, which is vital for conversion.

5. Integrating with Other Marketing Strategies

Cascade Content shouldn't work in isolation. Integrating it with other marketing efforts, like email marketing or social media, ensures that your content reaches the right audience at the right time. Coordinated efforts lead to better engagement and higher conversion rates.

Leveraging SEO in Cascade Content

Here’s a look at the growth on our real estate website this year.

Our organic traffic keeps growing. And as we get relevance in one area, we are able to leverage that to get relevance in other areas. There by increasing our overall reach and ranking in the SERPS.

SEO plays a vital role in the success of Cascade Content. Optimizing your content for search engines helps in driving targeted website traffic.

By aligning your LinkWorthy, Answers, and Guide articles with SEO principles, you multiply the reach and effectiveness of your content marketing efforts.

1. Keyword Optimization: The success of Cascade Content begins with the right keywords. Identifying keywords that resonate with your LinkWorthy, Answers, and Guide articles ensures that you're answering the queries your target audience is searching for. By incorporating these keywords naturally into your content, you enhance its visibility in search engine results.

2. Internal Linking Structure: The structure of Cascade Content encourages internal linking, where your LinkWorthy articles link down to your Answers and Guide posts. This not only helps in distributing link equity but also enables search engines to crawl your site more effectively, improving your site’s overall SEO.

3. User Experience (UX) Focus: SEO today goes beyond keywords and links; it includes user experience. Creating high-quality content that provides value leads to longer dwell time and lower bounce rates. Search engines recognize these user signals as indicators of a quality site, ranking it higher.

4. Regular Updates and Monitoring: SEO is not a one-time effort. Regularly updating your content and monitoring its performance using SEO tools helps you stay aligned with changing search engine algorithms and audience needs.

Monitoring and Measuring Success

Track the performance of your content. It could be as simple as Google Analytics for overall traffic paired with your Email Marketing Provider, like I use ConvertKit. I see traffic to page, traffic to form and then how many sign ups.

Or you can really dive deep into it.

Here's a list of some popular tools that you can use:

1. Google Analytics

  • Usage: Website traffic analysis, user behavior, conversion tracking.

  • SEO Features: Acquisition reports, bounce rate, pages per session, etc.

2. Google Search Console

  • Usage: Monitor site's presence in Google search results.

  • SEO Features: Indexing status, link analysis, click-through rates, keywords performance.

3. SEMrush

  • Usage: Comprehensive SEO and content marketing toolkit.

  • SEO Features: Keyword research, site audit, competitor analysis, content optimization.

4. Moz Pro

  • Usage: SEO toolkit that offers a wide range of features.

  • SEO Features: Rank tracking, site crawling, on-page optimization, link analysis.

5. Ahrefs

  • Usage: Extensive suite for SEO and backlink analysis.

  • SEO Features: Keyword exploration, site audit, content explorer, link building opportunities.

6. HubSpot

  • Usage: Inbound marketing, sales, and service software.

  • Content Marketing Features: Lead generation, marketing automation, content management system.

7. Kissmetrics

  • Usage: Customer engagement automation platform.

  • Features: Monitoring user interaction, conversion tracking, funnel visualization.

8. BuzzSumo

  • Usage: Content research and monitoring.

  • Content Marketing Features: Content insights, influencer information, content alerts.

9. Screaming Frog SEO Spider

  • Usage: Website crawler for SEO.

  • SEO Features: Audits for broken links, page titles, metadata, duplicate content, redirects.

10. Crazy Egg

  • Usage: User experience and behavior tracking.

  • SEO Features: Heatmaps, scroll maps, A/B testing.

Conclusion

Cascade Content is not just a content marketing strategy; it's a philosophy that aligns your blog posts with the needs of both the industry and the audience.

By balancing LinkWorthy content with Answers and Guide articles, you can create a powerful, high-converting website content strategy that fuels your link building, SEO, and lead generation efforts.

In a world where content is king, understanding and implementing Cascade Content is your path to reigning supreme. Start creating your content triangle, and watch your online success cascade to new heights!

Here’s 4 things you can do right now:

1. LEADS (GET TO 6 FIGURES): PROGRAMS & COURSES

2. LEVEL UP (GET 6 FIGURES+ ): COACHING

3. LEVEL UP ACCELERATOR: ONE DAY DEEP DIVE

4. LEVERAGE (TIME BACK FOR 6+, 7 FIGURES): LET DARIN DO IT

Darin Persinger
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