A #brand for a company is like a #reputation for a person. You earn reputation by trying to do hard things well. - #Jeff Bezos

I've bet you have heard about the #lawsuit between a #real estate branding company vs. a real estate brokerage. First reported by Inman News.

I'm not taking sides, but here is what I think we can learn from this miss.

Want to hear some more about The #Lones #Group vs. #Daniel Rothamel lawsuit:

Chris Brogan writes: Are Zebras Endangered

Jeff Bernheisel writes: Destroying Your Brand Online

Jay Thompson writes: A case study in destroying your on-line reputation

Drew Meyers writes: The Lones Group Trademark Infringement Suit, Lones Group Brand Suicide, and Why SEO Matters

And #probably my favorite from Justin McHood: Denise Lones At The Lones Group: My Invitation To Fix Your Mess

Controlling your brand and reputation

I said this in the video but I think it deserves repeating.

If you think you control you brand, you are wrong. Your clients control your brand.

All the cute logos, pretty fonts, fancy colors and #lawsuits in the world can't change that.