What do you say to a ninja trick-or-treater? How's your social media gig? Inspired by a tweet, I reflect on inflated ego marketing, urging for authenticity over hype in today's social media frenzy.

Watch this great video by Clark Olson about a 2000 Toyota Corolla - it's surprisingly cool! Olson understands his audience and uses clever writing and memorable hooks.

Let's use this approach for our home listings too - if it works for a Corolla, it can work for your property!

Learn from MC Hammer's mistakes: don't overspend or give away everything.

Focus on smart content marketing to grow your business without going broke.

Jerry Springer's Marketing Lesson: Give people what they want, then give them what they need.

Understand psychology, captivate audiences, and provide value without compromising integrity.

Face-to-face interactions remain crucial, with 82% of brand-related word-of-mouth conversations occurring offline.

Despite online influences, search engines hold the most trust and impact on purchase decisions, while social media still plays a significant role in credibility compared to traditional media.

Discover the Value of Your Time: Learn how to prioritize tasks and increase productivity by reevaluating your perspective on time, as shared by one of my coaching clients who halved their task completion time through a simple exercise.

Explore how Professor Philip Zimbardo reveals how our views on time shape our lives, affecting everything from work to relationships, presenting the idea of living in six different time zones, each with two variations.

In real estate, people often wonder if social media and content creation pay off, but first, ask yourself if your current efforts are working.

Lloyd Persinger, the epitome of productivity, and to my brother Kevin! Their example of balancing work and family has shaped my values.

From sports to family time, Dad was always there. Now, as a dad myself, I'm inspired to carry on their legacy of productivity while cherishing family.

Looking for a quick fix to boost sales and productivity? Sorry, there's no magic bullet – it's a myth.

Success comes from clear goals and strategies, not tactics or tools. Don't fall for shortcuts – focus on the process, not quick fixes.

Struggling to focus in today's world of endless opportunities? Here are 3 simple questions to gain clarity and focus.

Learn from the recent lawsuit in the real estate industry: Your brand is like your reputation, shaped by how well you handle challenges.

The key takeaway is clear—your clients ultimately define your brand, not just logos or lawsuits.