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Articles, Insights & Inspiration
DARIN PERSINGER
A to Z Lesson To Increase Website Lead Conversion - Ditch The Social Media Buttons
Increase your website lead conversion by ditching social media buttons – just like successful brands Apple, Zillow, Amazon, and Zappos. They focus on engaging visitors on their site, not redirecting them elsewhere.
An Underrated, Overlooked Piece Of Copywriting In Landing Pages, Email Marketing And Sales Letters
Don't underestimate your first sentence—it's the key to captivating your audience and turning prospects into engaged readers, just like the compelling opening lines in famous novels that leave you wanting more.
The Secret To Marketing Is Test But It Can't Be Graded
Grades don't matter in marketing; it's all about testing. Stop worrying about being cool or creative and focus on results—market to your audience, not your preferences.
As David Ogilvy said, 'The most important word in advertising is TEST.
Hot Showers & Cold Chairlifts
People often ask me, "How do you come up with ideas to email every day?"
The answer is simple: I find inspiration during quiet moments, like hot showers and cold chairlift rides, away from the daily noise, where ideas whisper to me and seamlessly blend with my marketing efforts.
What 30,000 Year Old Cave Drawings Can Teach You About Marketing
Learn marketing from ancient cave drawings – Chauvet stumbled upon 30,000-year-old, 3D-like animal depictions, highlighting the importance of storytelling in your content creation, be it a blog, video, podcast, or any other format.
Who Wins In A Street Fight: Email Marketing vs Facebook Pages?
Email marketing outperforms Facebook Pages in terms of reach and engagement, with higher open rates and user attention, making it the smarter choice for achieving business goals.
The Biggest Time Trap You Get Yourself In
Avoid the time trap of debating in business and life. Debates rarely lead to anything good, causing frustration and wasted time. Focus on effective communication by understanding others' points of view for better outcomes.
Debating Is Not Selling
Don't waste time debating online. To make money, focus on choosing the right target, communicating effectively, and building relationships. Unsubscribe if you disagree and get productive for real results in your business.
Does Your Day Follow The 90/50 Rule Or The 50/90 Rule?
Are you stuck in the 50/90 Rule, killing both your business and personal life?
Shift to the 90/50 Rule, focusing 90% energy on impactful tasks 50% of the time; stop boasting about hours worked and embrace results over time, leading to increased productivity and a more balanced life.
Marketing Lesson From Biggest Loser
Learn a Marketing Lesson from 'Biggest Loser': Creating suspense and desire through compelling storytelling is a powerful tool to engage your audience—don't be a lazy marketer, revisit your content to ensure it sparks the desire for action.
What You Can Learn From The 13-0 Packers About Your Business
Wisconsin native Darin draws lessons from the Packers' 13-0 season, advocating for a 'Draft & Develop' business strategy, emphasizing long-term commitment, and cautioning against the costly pursuit of short-term gains in the entrepreneurial world.
A Lesson In Door To Door Sales (You'll Never Be This Good)
Discover door-to-door sales tips from Kenny Brooks, a legit salesperson who sells personality because "the product sells itself," and pick up some tricks for your own game.