Watch this great video by Clark Olson about a 2000 Toyota Corolla - it's surprisingly cool! Olson understands his audience and uses clever writing and memorable hooks.

Let's use this approach for our home listings too - if it works for a Corolla, it can work for your property!

Jerry Springer's Marketing Lesson: Give people what they want, then give them what they need.

Understand psychology, captivate audiences, and provide value without compromising integrity.

At SeaTac Airport, I saw Google sponsors the wifi. It makes me wonder why Microsoft allows this.

It's a reminder to focus on local connections. Are you neglecting yours?

Discover the secrets of movie trailers: give enough to intrigue without revealing everything, showcase evidence of success like renowned directors and stars, and leverage testimonials to create buzz. Apply these tactics to elevate your marketing game.

Face-to-face interactions remain crucial, with 82% of brand-related word-of-mouth conversations occurring offline.

Despite online influences, search engines hold the most trust and impact on purchase decisions, while social media still plays a significant role in credibility compared to traditional media.

Knowing how your clients think is crucial in real estate marketing. It's not about assuming they think like you, but understanding their perspective.

Let's learn from a simple example with my dog Pearl and see how it applies to real estate.

In real estate, people often wonder if social media and content creation pay off, but first, ask yourself if your current efforts are working.

Looking for a quick fix to boost sales and productivity? Sorry, there's no magic bullet – it's a myth.

Success comes from clear goals and strategies, not tactics or tools. Don't fall for shortcuts – focus on the process, not quick fixes.

Why is it so hard to give away something free? We've become conditioned to expect a catch, making 'free' less appealing.

Maybe it's time to rethink 'free' in your marketing strategy.

Learn from the recent lawsuit in the real estate industry: Your brand is like your reputation, shaped by how well you handle challenges.

The key takeaway is clear—your clients ultimately define your brand, not just logos or lawsuits.