The Shortest Path VS Fastest Path

The shortest path is not always the quickest path.

I think in business we always look for the shortest path and expect it to just be as simple as A to B.

I see solo agents or teams focused solely on lead generation and marketing on how to get leads.

Take a look and figure out maybe there are some steps. It might feel longer, it might feel a little bit out of the way in the beginning but eventually, you'll realize you actually got there faster.

It was a longer route, but it was a faster route.

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