Document, don't create is advice from content creator and social media influencer Gary Vaynerchuk, aka Gary Vee.

Garyvee has built a large digital marketing agency focused on large inc companies like Subway, Pepsi, Mintmobile. 

The podcast Darin mentions about setting better goals https://www.youtube.com/watch?v=kNnOK7U9V4E

0:00 Intro

0:35 Why Document, Don't Create Is good to get started

1:40 The Most Important part of Content Marketing

4:55 The conflict in "How to" style Content Marketing

6:54 Story By Rober McKee - the importance of the law of conflict

8:26 The good and bad of Star Wars

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