265 7 Costly Mistakes Solo Real Estate Agents Make | #1 Not Audience Building or Lead Generating | Daily Show Up
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Costly Mistakes Solo Real Estate Agents Make #1 Not Audience Building and Lead Generating
1. Not Building an Audience and Attracting Leads
If you aren’t growing your database/audience, even if you hit your goals, you’ll have the same problems of hitting your goals next year, and the year after, the year after.
Almost everyone is trying to use Facebook, Instagram and other social media sites that can help them find new clients.
But be wary of the fact that you are not just competing against other Realtors: there is also a bunch of real estate companies, content sites, property aggregators that compete for the attention of buyers and sellers.
In this episode 265 of Daily Show Up, Darin shares the hard reality and simple solution for building your audience and lead generating.
HARD REALITY: Simply having a website, making videos and joining the latest and greatest social network will not help you attract more leads and build an audience.
Posting constantly about you isn't going to work.
Sharing listings for sale and your latest success story gets old fast.
Templated and regurgitated content gets easily ignored.
Being on the wrong platform is a waste of time.
Thinking you have to be everywhere and post every day is a fool’s errand.
SIMPLE SOLUTION:
Know you, your value and your values.
Understand how your audience thinks, talks and acts. Deeply understand this.
Balance between sharing about you to connect with them, and sharing insights about their concerns and worries that reflect them.
Create Market Leadership by not shying away from real estate.
Lean into your personality and almost develop a Persona; an amplified character of yourself.
From article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents
Show Highlights Include:
Three things that help you avoid mistakes (2:00)
HARD REALITY (4:15)
SIMPLE SOLUTION (5:34)
3 Things To Do Now:
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Watch related video on Youtube, Daily Show Up 261 - Start A Real Estate Team Vs Solo Real Estate Agent