267 7 Costly Mistakes Solo Real Estate Agents Make | #3 Dropping the Ball on Lead Conversion
What is your follow up system when someone first signs up?
Not a lead requesting a showing. That should be a slam dunk.
I'm talking about a lead that signs up to search for homes or wants a home value report or requests a resource/guide.
Most solo real estate agents don't take the steps to help contacts convert into clients.
Trying to immediately convert a contact to a client will scare them off and they'll ghost you.
Passively asking if they want help or have questions will make them think you don't have the knowledge or expertise to advise them, so they'll ignore you.
SIMPLE SOLUTION:
Conversation comes before conversion.
Lead generation is when you are telling stories, lead conversion is the contact telling their story. Get them to tell their story.
Start a conversation. The conversion will happen naturally.
Article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents
Show Highlights Include:
Darin talked about the Third Costly Mistakes Solo Real Estate Agents Make (0:45)
SIMPLE SOLUTION (2:50)
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