In today's episode of Daily Show Up, Darin explores content marketing, sharing valuable insights to help you create content that resonates with your audience, whether you're an industry expert or a newbie finding your voice.

1. Balancing Expertise and Simplicity:

• If you're a pro in your industry, you might be sharing content that's too complex for your audience.

• Simplifying your message is crucial – consider your audience's familiarity with the subject matter.

• Avoid speaking over your audience's heads and find ways to present even advanced concepts in an understandable manner.

2. Authority vs. Relatability for Beginners:

• Newcomers might connect with their audience's challenges but lack the authority of experienced professionals.

• Focus on building credibility while also embracing your relatability to engage effectively.

• Share your learning journey, challenges, and growth to connect authentically with your audience.

3. Analyzing and Adjusting Your Strategy:

• Rather than tossing content at random, analyze what's working through your analytics.

• Double down on successful content to increase engagement and audience connection.

• Use surveys or assessments like the ARC survey to understand your audience's challenges and preferred information sources.

Finding the sweet spot between expertise and audience understanding is crucial for content marketing success. Whether you're a pro or a beginner, connect with your audience authentically and meaningfully by assessing where you are on the spectrum and adjusting your approach.

3 Things To Do Now:

1. Sign up for Darin’s emails darinpersinger.com/email

2. Subscribe to Darin’s YouTube channel darinpersinger.com/youtube

3. Want to work with Darin? Visit darinpersinger.com/map