Nail These 3 Things For Successful Online Paid Ads If You’re A Solo Real Estate Agent Running Your Own Ads
Solo real estate agents or lenders on a budget don't need to rely on ad agencies, website platforms or fancy software to run successful online ad campaigns.
The secret to online ads is knowing and sticking with the basics. Having the right strategy, not complicated funnels.
You don't need an expensive website/platform - any website/IDX works - you don't even need a website for the 3 main ad strategies I teach in $9/month Better Leads coaching.
You don't even need fancy software - anything extra is a waste of resources - that could be funneled back into your ads.
You can get your online paid ads to work for you by focusing on three key areas.
The Creative
The Audience
The Campaign Objective
Let's take a closer look at each one of these...
1. The Creative
The first thing is going to be the creative.
We'll define the creative as these three things.
image, (video thumbnail)
the headline
the copy
The image or video thumbnail has to be Scroll-Stopping.
So many people are mindlessly scrolling through social media.
When they scroll across your post, it has to grab their attention. They have to want to click with their eyes.
If you're in real estate and you post an image of a house, just the house by itself is boring and doesn't tell the story of why someone should click.
Just a picture of a boring generic face doesn't make people want to stop. People see a thousand faces a day as they scroll.
The image or the video thumbnail in your online paid ad needs to stop the scroll. That's the very first thing. Think of the image or the thumbnail making someone do a double-take. In their head, their thinking to themselves, "What was that?"
So as they're scrolling. They see your image and it makes them stop and think, "oh, what, what, what was that? What did I just see?
The headline that you have, or the first sentence that they're going to read needs to be Attention-Resonating.
The headline needs to be Attention-Resonating.
They stopped the scroll.
They read the first words.
Does it connect with them? Does it resonate with them?
How about the rest of the copy? Everything else that you're saying in written text or in the video needs to be Interest-Keeping.
The copy needs to be Interest-Keeping.
You've stopped the scroll.
Your message is resonating with them.
Can you keep their interest now throughout the entire article or video?
Can you keep them engaged to give them the solution to their problem, to create mind awareness, or have a call to action so that they know what to do next?
This is the hard part. Interest-Keeping.
2. The Audience
In real estate, it's a little bit of a challenge because we have special ad groups.
We're limited with what we can do, but we can do a few things. This is about knowing your market, knowing your marketing, and knowing your offer.
So don't feel like you can't target an audience. You can.
You just need to know who your audience is instead of using a cheat code, hacks, like what Facebook gave us before.
3. Campaign Objective
And finally is our campaign objective. I believe this is one of the most important ones. It's also hugely underrated. This is where it can really make or break you in my opinion.
Many Ad gurus, lead generation specialists are going to say, go for the conversion, do lead generation, get engagement. You're going to hear that a lot. Get engagement.
I think that's the wrong tactic.
I think that's the wrong objective.
Here's why:
The Facebook algorithm is going to do the job that you give it to do. That's the entire point of the Campaign Objective.
Let's say you have a hundred thousand people in your audience. And your campaign objective is to get conversions. The algorithm is going to put your ads in front of the people that are most likely to do that thing, to convert, to fill out a form or do whatever it is that you have identified as a conversion based upon your pixel.
The problem is this doesn't mean that they're the best lead or prospect for you.
It doesn't even mean that they're interested or qualified in what it is that you're offering.
It just means they're the most likely to do what you asked Facebook to go do.
What are the best campaign objectives?
This really depends on where you're at and where your audience is at in the process. Top of funnel, middle of funnel, bottom of funnel.
But I typically like REACH, VIDEO VIEWS or TRAFFIC.
80% of our Campaigns have those as the objective.
In many ways, your campaign objective is the most important factor in determining how successful you’ll be with Facebook advertising. When choosing a campaign objective, ask yourself what do you want to accomplish from this ad and choose accordingly. The right choice depends on where your customer is at in their process; top of funnel, middle of funnel, bottom of funnel.
Those are the three things to successful paid ads, Nail your Creative, Audience and Campaign Objective.
I have two other videos that share the six things you should do before you start running paid ads.
If you need help getting started and would like to work with me for only $9/month check out Better Leads coaching.
Here’s 4 things you can do right now:
1. LEADS (GET TO 6 FIGURES): PROGRAMS & COURSES
2. LEVEL UP (GET 6 FIGURES+ ): COACHING
3. LEVEL UP ACCELERATOR: ONE DAY DEEP DIVE
4. LEVERAGE (TIME BACK FOR 6+, 7 FIGURES): LET DARIN DO IT