Why Generating More Real Estate Sales Or Building Bigger Real Estate Team Might Not Be The Answer
When it comes to selling more real estate, the common thinking is that you need to do more:
generate more leads.
sell more homes.
build a bigger team.
But what if doing more actually moved you further away from your goals, and overall happiness?
What if you start thinking about getting closer to your goals or ideal outcomes instead of trying to generate more real estate leads and build a bigger real estate team?
Does growth always mean more?
This article will discuss how you can get closer to your goals by focusing on the right things, not more things.
We'll cover:
Does more make you happier?
Setting the right goals and having clarity
Getting closer to your goals
Does More Make You Happier?
Money can buy happiness, but you don't need as much as you think.
According to a Money.com article,
"A large analysis published in the journal Nature Human Behavior used data from the Gallup World Poll, a survey of more than 1.7 million people from 164 countries, to put a price on optimal emotional well-being: between $60,000 and $75,000 a year. That aligns with past research on the topic, which found that people are happiest when they make about $75,000 a year."
Why are people happiest when they make $75,000 a year?
If we believed Maslow's Hierarchy of Needs it's probably because our basic needs have been met, plus a good chunk of our Psychological needs, esteem and belongingness.
But a new study from Purdue University, found a sweet spot for feeling positive emotions on a day-to-day basis, and that number is higher than $75,000 a year.
" — $95,000 — is ideal for “life evaluation,” which takes into account long-term goals, peer comparisons and other macro-level metrics."
The researchers also found that it may be possible to make too much money could impact your happiness. Emotional well-being and life satisfaction declined after the $95,000 mark. They think this might be because money past the point required for daily comfort, purchasing power, saving for the future,— can lead to unhealthy social comparisons and unfulfilling material pursuits.
The more money you make the nicer car you can buy. The nicer the car you drive the more you notice how many people around you have a nicer car than you.
The higher up, the more you notice…
The more you notice people who have a bigger boat than you.
Take a fancier vacation.
Have a nicer lake home.
The article continues,
Still, the findings don’t mean that getting a huge raise won’t lead to individual satisfaction: It simply suggests, according to the researchers, that a group of people making $200,000 a year is likely no happier than a group of people making $95,000. The well-documented “hedonic treadmill” phenomenon also suggests that people adjust relatively quickly to their newly flush bank accounts, with happiness leveling back off over time."
Getting more specific the researchers go on to say that in North America, $105,000 was found to be the optimal amount for life evaluation
Set The Right Goals and Having Clarity
So is your goal, more income?
A bigger real estate team?
To do more transactions?
Or is it something else?
More time?
Time with family? Time to exercise? Time on a hobby?
Time to find a life partner, start a family?
The key to unlocking this is not about getting more done or achieving more -- it's about doing less, doing the right things and getting closer to your goals.
A few other things to ask yourself to get clarity about your goals:
What am I trying to do? (and clarify it as much as possible.)
What do I want?
What am I okay with?
What don't I want?
The clearer our intentions are (whether consciously or unconsciously) the better they'll be met. Take time for introspection and reflection in order to gain perspective on what matters most.
If you don't know what you want... you'll be building something that makes you miserable. Then you'll resent it even when you do get it. Because the time it took is gone. You'll never get it back.
Getting Closer To Your Goals
How can you get closer to your goals?
If you want to win, stop chasing more and define what a win really is.
When you get the win, stop.
Points after the clock runs out don't count.
That doesn't mean you should only focus on small goals or one goal. In fact, the opposite is true.
You can set a series of objectives and go after them as long as they align with your priorities and strategy.
If you want to be more successful, stop chasing bigger goals and define what success looks like for you. Setting smaller but reachable milestones will help get you there quicker than setting huge goals that are too big for anyone without massive resources behind them to do it, or ever getting there at all.
Trying to set bigger goals and build a giant real estate team isn't always the answer.
Unless it is for you.
It can be hard to know how much is enough and what would make you happy. In order for that question to have an answer, it’s important to set goals and focus on achieving them instead of just doing more or having more. In Better Leads and Appointments, we believe in getting closer by setting the right goals and knowing where your priorities lie so you don't feel like you're spinning your wheels without any direction at all.
Here’s 4 things you can do right now:
1. LEADS (GET TO 6 FIGURES): PROGRAMS & COURSES
2. LEVEL UP (GET 6 FIGURES+ ): COACHING
3. LEVEL UP ACCELERATOR: ONE DAY DEEP DIVE
4. LEVERAGE (TIME BACK FOR 6+, 7 FIGURES): LET DARIN DO IT